When choosing jewelry software,
expertise and trust matter most.
Founded in 2007, PIRO has grown from a New York City-based startup into one of the most comprehensive jewelry-specific ERP platforms on the market.
Leadership
Built by a team that understands both software and the jewelry business.
Jewelry companies deserve powerful software regardless of their size.
"We are committed to continuously improving PIRO, adding new features, and building tools the jewelry industry can rely on for the long run."
CEO
We tailor PIRO around the way each jewelry company works.
"For more than a decade, our team has focused entirely on jewelry-specific software. That focus has given us a deep understanding of how jewelry companies operate and what they need from an ERP partner."
COO
Key Team Leaders
Meet a few of the people behind PIRO implementation, support, customer success, and product development.
Technical Team Lead
Support Team Lead
PM Team Lead
Product Marketer
Our Mission
Our mission is to help jewelry businesses run with more control, less manual work, and better visibility — by building software that understands how jewelry is sold, produced, purchased, repaired, and delivered.
Our Vision
Our vision is a more connected, data-driven jewelry industry where manufacturers, retailers, wholesalers, suppliers, and customers work from accurate information instead of disconnected systems.
Our Journey
From a small NYC startup to a comprehensive jewelry ERP platform — here’s how we got here.
2007
MindSpark LLC Founded
MindSpark LLC was founded in New York City in late 2007, with a mission to build comprehensive IT solutions for the jewelry industry.
2009
PIRO Launched
Alpha version of PIRO (acronym for Production and Inventory Routing Organizer) is available.
2010
PIRO v.1
PIRO v.1 is born - the first implementation at a casting company.
2011
Official launch of PIRO
PIRO is released to public while being under continuous development. Purchasing module finalized.
2012
PIRO team grows to 15
PIRO team grows to 15 - including support sepcialists, ongoing support service started. Sales orders module added to the system.
2013
The PIRO Portal is released for B2B customers
Live market price feeds added for precious metals. New pricing features - component and attribute based pricing.
2014
PIRO v.2 released
UI upgrade and new features. Rapnet integration module released. Consignment feature implemented
2015
Our team consists of 30 dedicated people
Customer Portal upgrade and new features (e.g e-commerce shopping cart). GIA integration module implemented. The QuickPIRO Bridge module released.
2016
PIRO Fusion launched - the cloud based version of PIRO
We now have customers from 5 continents! New, responsive website and subscription based pricing option.
2017
We have customers from 6 continents!
Integration with e-commerce platforms, like WooCommerce, Shopify, RevCascade and more. PIRO API v.1 released. Jewelry branding - new professional services launched.
2018
PIRO Retail launch Jewelry POS for retail manufacturers
PIRO team exceeds 40 members.
QuickBooks Online integration.
EDI module released.
Consolidated shipping implementation.
2019
Improving PIRO Fusion
Shopify and QuickBooks Online integration, Import tool, UX improvements.
Android-based Digital catalog app.
Tablet-based timekeeping app
2020
PIRO Fusion updates
Square payment gateway integration.
HubSpot CRM integration.
UPS and ParcelPro shipping integration.
Multicurrency feature.
2021
Customer Portal v.3 released
Timekeeping module in Fusion.
Customer Portal v.3 - improved UI and supporting headless commerce.
Magento integration in Fusion.
Improving PIRO Fusion: Improved sales orders module, Customer 365 degree view, Search variant feature, UX improvements, Handling lots on inventory, Inventory reconcile.
2022
PIRO API v.2 released
Global search feature.
Shopify integration v.2 (bidirectional sync, supporting multiple stores).
Data auto-sync ability between two Fusion instances.
Coupon management.
2023
Our first Robotic Process Automation (RPA) project
JOOR, Lingo integration.
Accounts payable, Vendor returns features.
2024
Release of our cloud-based POS
Stuller, Xero integration
Handling batch jobs
Customizable job queue
Style builder
Report builder
2025
PIRO Fusion upgrades
Enhanced messaging/notification features.
RFID support.
Printable label editor
Enhanced dashboard
What Drives Us
Industry Focus
We build software for jewelry businesses — not generic ERP, retail, or manufacturing markets.
Customer Partnership
Implementation, training, support, and account management are part of how we help customers succeed long after launch.
Continuous Innovation
PIRO evolves through customer feedback, modern technology, and practical AI tools that help jewelry businesses work smarter.
Ready to see what PIRO can do for your business?
Book a free consultation and discover how PIRO fits your workflow.