How can smaller jewelry retailers and manufacturers stand out from the crowd and grab market share on the branded jewelry market? The branded jewelry segment has doubled since 2003, expected to comprise 30 to 40 percent of the fine jewelry market by 2020 – there is certainly enough room for more jewelry brands. The next few years could mark a revolutionary age for jewelry brands.
Branding is not just for globally popular names like Tiffany & Co or Pandora. Well designed, stocking brands can result in a significant business boost even for newcomer brands. Would you like your jewelry line to be the next well-known jewelry brand?