How can smaller jewelry retailers and manufacturers stand out from the crowd and grab market share on the branded jewelry market? The value of jewelry branding is increasingly important; the branded jewelry segment has doubled since 2003. It is expected to comprise 30 to 40 percent of the fine jewelry market by 2020 – there is certainly enough room for more jewelry brands. The next few years could mark a revolutionary age for jewelry brands.
We just came back from the JCK show in Las Vegas. It was interesting to hear the opinions of other exhibitors regarding the future of this and other similar jewelry shows: many of them mentioned that the number of visitors is less and less each year. It is not surprising that several exhibitors started to question their presence on these shows.