How can smaller jewelry retailers and manufacturers stand out from the crowd and grab market share on the branded jewelry market? The value of jewelry branding is increasingly important; the branded jewelry segment has doubled since 2003. It is expected to comprise 30 to 40 percent of the fine jewelry market by 2020 – there is certainly enough room for more jewelry brands. The next few years could mark a revolutionary age for jewelry brands.
Branding is not just for globally popular names like Tiffany & Co or Pandora. Well designed, stocking brands can result in a significant business boost even for newcomer brands. Would you like your jewelry line to be the next well-known jewelry brand?